Insurance Broker vs Agent: What's the Difference?

Many people confuse insurance brokers with agents. The difference matters—and could save you money and hassle.

Insurance Agent

Works for: One insurance company Loyalty: To the insurance company Products: Only that company's products Advice: May be biased towards own products Example: LIC agent, HDFC Life agent

Insurance Broker (Like Assan One!)

Works for: YOU, the customer Loyalty: To your interests Products: Access to multiple insurers Advice: Unbiased comparison License: IRDAI Direct Broker license

Why Broker is Better

1. Unbiased Advice Agents push their company's products even if better options exist. Brokers compare all options to find your best fit.

2. More Choices Agent: 1 company's products Broker: products from multiple insurers, compared side by side

3. Better Prices Brokers can negotiate better rates due to bulk business. You pay the same premium but get better terms.

4. Claim Support Agents often disappear at claim time. Brokers (like Assan One) actively support your claim process.

5. No Extra Cost Broker services are FREE! We earn commission from insurers, not from you.

Assan One Advantage

IRDAI Licensed (License No. 924, Life & General)
Partnerships across leading life, health and general insurers
Free service
WhatsApp-first support
Claims assistance end to end

Still buying from agents? Switch to Assan One and experience the difference. WhatsApp us today!